Imagine if you followed real people with real talent struggling to succeed in the real music business on an unscripted TV show and made it web-based and interactive; you would have HIGHWAY TO FAME.
Then, if you added the drama of real people with real talent in music production, fashion and image consulting all working to be discovered.
HIGHWAY TO FAME is a global web based interactive entertainment model that will redefine how the music industry discovers and develops artists into superstars! Launching in 2010, HIGHWAY TO FAME will offer marketing platforms on line, via on air integration and off air event marketing globally!
Now imagine adding viewers from around the globe into the mix…giving them the power to really influence the career of each artist.