Greylock Entertainment is a full service integrated entertainment marketing and promotional company dedicated to the expansion of brand equity.
Using both traditional and non-traditional marketing channels Greylock Entertainment helps brands develop "out of the box" strategic marketing plans to activate current consumers, re-activate past consumers and engage new consumers resulting in increased revenue.
Greylock Entertainment is focused primarily on country music brands but also reaches into other music and entertainment brands.
Greylock Entertainment provides strategic marketing services, sponsorship/partnership program services, marketing program event production, viral marketing programs and international marketing services.
Today's active and ever-changing environment demands creativity, 360 degree integration and the ability to asemble teams of experts to develop and execute unique programs that provide measureable results, while engaging existing customers and converting new customers.
Integrated Entertainment Brand Marketing
• Consulting services for artists, events, record labels, media (magazines, television, etc.).
• Creation of integrated strategic plans utilizing traditional and non-traditional executions.
• Creative entertainment solutions for traditional brand marketing objectives.
Sponsorship/Partnership Program Development
• Representing entertainment brands (artists, agencies, media, etc.)
• Development of marketing programs that integrate traditional and entertainment brands with unexpected properties and activities that will generate brand results and break through the clutter of consumer opportunities.
• Provide opportunities for media partners to generate revenue and increase consumer base.
• Program Execution
ABOUT RICK MURRAY
M.A., Counseling and Human Development, Bradley University
B.S., Business Management/Administration, Bradley University
President/CEO, Greylock Entertainment, LLC:
An integrated entertainment marketing company providing alternative marketing consulting; sponsorship/partnership development services; and the creation of brand-centric entertainment tours and properties.
Vice President of Strategic Marketing, Country Music Association: (November 1984 - August 2007)
Responsible for the market development and expansion of the country music industry both domestically and internationally including but not limited to brand development, market research, corporate marketing initiatives, marketing communications, member marketing services, CMA Awards viewer promotions/advertising designed to increase ratings, the creation of the first country music themed free standing insert, sponsorship/marketing of the CMA Music Festival/Fan Fair and the development/implementation of the first ever Marketing With Country Music conference co-sponsored by Advertising Age and the America's Sold On Country Tour reaching marketers in conjunction with Brand Week.
Launched the CMA Sponsorship Program growing from zero to $3.5 million annually.
Developed and implemented a comprehensive corporate marketing strategy for CMA resulting in partnerships with more than 100 companies including Chevy, American Airlines, NBC Daytime, the J.M. Smucker Company, Wrangler and Mary Kay Cosmetics.
Working with the City of New York, created the “Country Takes New York City” national event marketing and promotional program surrounding the CMA Awards in New York City (2005) - the first time the CMA Awards television broadcast has traveled outside of Nashville. “Country Takes New York” included partnerships with sports (NFL), Broadway (Broadway Meets Country), fashion, financial, media and entertainment sectors.
Developed a successful marketing strategy with “Hollywood” raising awareness for country music among studio, network and cable marketing executives as well as key production personnel and music supervisors.
Created and produced New From Nashville (NUNV), an annual promotional showcase tour of country Artists with stops in Dublin, Glasgow and London.
Oversaw all off-network advertising and promotions for the CMA Awards and CMA Music Festival network television specials.
Managed CMA Licensing Programs and International Television Licensing Programs..
Provided consulting services for a diverse population from corporate brands to artists to organizations such as the CARAS (Canadian Academy of Recording Arts and Sciences).
National Sales Manager, College Satellite Network:
Responsible for the creation and development of a national college affiliate network base for satellite-delivered live events. Duties included development and management of a telemarketing sales force, corporate public relations coordination, print advertising campaigns, corporate sponsorship presentations and corporate strategic planning..
Special Projects Manager, Films Incorporated/PMI:
Responsible for implementation of the Chrysler-Plymouth Video Dance Night Tour, music video sales programs and corporate sponsored film and live entertainment events in the college, high school and military markets.
Executive Producer, "Your Hometown America Parade," PBS Special, July 4, 1994
Associate Producer, "Your Hometown America Parade," PBS Special, July 5, 1993
Production Liaison, "Your Hometown America Parade," PBS Special, July 4, 1992
Producer, "Drugs: Where Are We?"
Producer, "Power, Money and Success"
Associate Producer, "Election '88: The Presidential Debates"
Associate Producer, "1988 NACA Campus Entertainment Awards Show"
Associate Producer, "American Foreign Policy and Dissent"
Associate Producer, "Sex On Campus"
Production Coordinator, "1987 NACA Campus Entertainment Awards Show"
Production Assistant, "Life on the Mississippi" (PBS)
Author, Various articles, CLOSE UP MAGAZINE
Author, "Marketing Country Music," ADVERTISING AGE Advertorial, April 29, 1996
Author, "Working With Special Constituencies," Student Activities Programming, October 1982
Author, "Country Music: Playing To Win The College Audience?" Student Activities Programming, November 1989
AWARDS AND HONORS
2007 Leonard T. Rambeau International Award, Canadian Country Music Association
Who's Who in the World
Who's Who in America
Who's Who in Entertainment
The Young Professional Hall of Fame
International Youth in Achievement
Community Leaders of America
Outstanding Young Men of America
Board of Directors, International Entertainment Buyers Association, 2004- present
Board of Directors, T.J. Martell Foundation Nashville Chapter, 2006 - present
Member, The Recording Academy (NARAS)
Member, The Television Academy (ATAS)
Member, The Country Music Association
Chairman, Promotional Marketing Association Board of Directors, 2004-2005
Board of Directors, Promotion Marketing Association, 2001-2006